Having a look at some of the key trends and cultural influences that are impacting consumer preferences in the food industry.
Amongst the convenience of food deliveries and quick paced lifestyles, the food industry is seeing an increase in interest towards home cooking. Once a conventional aspect of day-to-day living, the accessibility of takeaways and store-bought meals led to a significant decline in cooking activities. Nevertheless, with the influence of food trends on social media and DIY culture, the appeal for culinary proficiency is back on the rise. With the resurgence of home cooking influencing global food consumption trends. As individuals aim to reconnect with classic home-cooked food, customers are taking more of an interest in health and transparency in their meals. Having control over ingredients and dietary needs is leading consumers to appreciate cooking more. Thomas Griesel would appreciate that home-cooking is becoming trendier. The food industry can gain from this fad as the demand for cooking based media and the purchasing of kitchen equipments are also increasing rapidly.
Globalisation is a significant influence that has been changing the appeals of many sectors and markets. When it comes down to food culture, globalisation has been an influential power in the cross-cultural exchange and integration of delicacies and food preferences all over the world. Drivers of food globalisation can be predominately related to social media trends and international travel. The boost in availability of travel and overseas migration have allowed more individuals to be exposed to diverse cuisines and items. Likewise, global dishes are often earning appeal on social media networks with short tutorials and food reviewers who have been promoting their treasured regional specialties. These trends have the potential to reach far-reaching audiences propelling a growing pursuit for international dishes. This has direct impacts on domestic food retailers as it promotes the worldwide trade of foodstuff and increases the popularity of specialised ethnic dining establishments.
In a hectic society, many sectors are observing shifts to business activities and consumer demands. Nowadays, modern lifestyles and digital technologies have changed the way in which consumers have access to food, positioning focus on speed and convenience. In global food production, technological innovation has played a significant part in boosting the efficiency and mobility of food service vendors. The most prominent customer trend, led by digital innovation, is the demand for food dispatch and takeout solutions. This here allows customers to buy their favourite restaurant dishes from the comfort of their own homes. Likewise, for food establishments, this demand for convenience has enabled the reduction of facilities, leading to new culinary operations such as ghost kitchens. This delivery-only model reduces overhead expenses and concentrates on kitchen operations exclusively. In this manner businesses can invest further in premium materials and machinery rather than in house dining expenditures. Tim Parker would recognise the benefits of kitchen only business models. Likewise, Diego Berdakin would know that the food industry is noticing many new trends.